Best MailChimp Alternatives (Free and Paid) in 2024

Email marketing has the highest return on investment of any marketing channel, with an average return of $44 for each dollar spent.

MailChimp has been a major player in the email marketing world for years, but there are many notable competitors.

You may want to consider these alternatives if you’re looking for something different or have found that their service doesn’t meet your needs.

In this article we’ve compared ten of our favorite Mailchimp alternatives and competitors who provide an alternative way to send emails from your list with Mailchimp-like features.

About MailChimp

MailChimp is all-in-one automation and email marketing tool that helps businesses effectively use email to market their services or products, get in touch with their target audience and turn leads into sales. It allows you to send and analyze email campaigns and create marketing automation platforms. Mailchimp offers full campaign transparency, email tracking, and custom reports. You can also create your own templates while also choosing from a variety of pre-made campaigns and templates.

Features:

• Marketing Automation – With powerful automation, users can personalize marketing to talk to customers like a business owner. MailChimp allows you to create an onboarding series for new customers and a win-back campaign to reengage customers who have been forgotten. It can also connect to an e-commerce site so that abandoned carts can be recovered, followed up on purchases, and personalized product recommendations can be sent.
• Custom Forms – Signing up forms are a key customer touchpoint. MailChimp allows you to customize these forms and add the logo of your company. These forms can be customized with your social media handles. You can also integrate your contacts from mobile devices into your MailChimp account. You can now keep your data up-to-date across all your systems.
• Email blasts and targeted emails – MailChimp allows you to send out an email blast to your entire subscriber list. You can also group subscribers into segments to better target them. You can set your targeting parameters to include click/open history or geographical location.
• Analytics and Reports – MailChimp offers a dashboard that is easy to understand and contains visual reports. It will allow you to see who has opened, clicked, and replied to your emails. These reports can be easily viewed from anywhere, including your computer or mobile device. These reports can be shared with team members. MailChimp integrates Google Analytics so that you can see how your email campaigns impact your site traffic.

Why Look For MailChimp Alternatives?

Some users have said that MailChimp’s reporting features could be improved. For example, better time-series graphs to see opens and clicks for all emails over a period of time would be a nice addition. Also, it can get pricey for a small business with a growing subscriber count. 

Pros:

• Mailchimp allows users to create custom sign-up forms that match their brand.
• It offers a variety of pre-designed, responsive templates. For more customization, users can also use the template builder to create their own templates. You don’t need to be an HTML expert to code on their flexible template language.
• Mailchimp can also be used as a freemium service. You can send up 12,000 emails each month to 2,000 subscribers without making any financial commitment.
• You can find new clients and reconnect with current ones through a channel by creating integrated Facebook and Instagram ads.

Cons:

• It is very expensive. Price is steep for businesses with a large number of subscribers.
• Its reporting feature could be more intuitive.

Comparison of MailChimp Competitors

List of Best Alternatives to MailChimp

The main details of each email marketing software are listed below, but if you’re in a hurry, here’s a quick list of the best alternatives to MailChimp.

Keep reading for in-depth analysis of each tool.

#1. Sendinblue

Best for small and large enterprises, bloggers, startups, ecommerce stores and its forever free plan.

Sendinblue helps companies to build and grow relationships through email campaigns, transactional emails, SMS messages, marketing automation, Facebook Ads, chat, CRM, and retargeting ads. It enables every business to build the marketing engine with all the tools they need at a cost that makes sense. 

Features:

• It lets you create professional-looking email in no time! You can start with a template email template library, or even build a new design from scratch! You can also add blocks and style with the help of intuitive drag & drop builder to perfectly match your brand and wow your audience.
• It also offers an extremely robust platform for tracking marketing CRM transactions. You can store all of the data about your contacts, including notes from your previous call or meeting and relevant documents directly into the CRM contact profile.
• It provides a wide range of functions for managing and creating emails, including multiple tasking, autoresponder, automatic schedule creation, draft merge, and more. It allows you to keep track of your project progress and even provide feedback to yourself or other staff members. 

Verdict: Overall, SendInBlue offers many benefits that are generally not found in email marketing campaigns conducted by other services or software packages. Its ability to simplify sending multiple emails and to automatically route these emails ensures that your customers always receive the emails intended for them.

Pricing: 

Free Plan – 0$/month

• Unlimited contacts
• Up to 300 emails per day

Lite – $25/month

• No daily sending limit
• 10K emails per month
• Email support
• Lite+ add-on: A/B testing, remove Sendinblue logo, advanced statistics

Premium – $65/month

• Marketing Automation
• Facebook ads
• Landing pages
• Multi-user access
• Telephone Support
• 20K emails per month

Enterprise – Contact for quote

• Custom volume of emails
• Priority sending
• 20+ landing pages
• Access for 10+ users
• SSO (SAML)
• Customer success manager
• Priority support
• And more.

#2. MailerLite

Best for small businesses looking for a easy to use software and to grow their subscribers list.

MailerLite is another great email marketing software laser-focused on providing exceptional features to its existing customers—including an intuitive user experience, fast 24/7 support, and straightforward pricing for small businesses. 

Features:

• MailerLite allows you to easily import email addresses from your database, so importing contacts from an outside source is easy. Once your subscribers have been added to your marketing list, you will be able to send them messages via email with the help of its customizable tools. 
• It provides features such as website builder, landing pages, pop-ups, and embedded forms to help you attract new customers from across the Internet.
• With this tool, users can create and automate various types of personal emails, including welcome series, personal reminders, birthday greetings, date-based campaigns, and sophisticated re-engagement emails based on your subscribers’ behaviors.
• MailerLite offers unlimited subscribers, so you don’t have to worry about running out of stock and addressing hundreds of campaigns at the same time. 

Verdict: MailerLite offers all the latest email marketing features created to help small businesses grow subscribers and build stronger relationships. This is one of the top MailChimp alternatives.

Pricing:

Free Plan – 0$/month

It includes up to 1,000 contacts and 12,000 emails a month. You also get access to most of the features like eCommerce integrations, campaign segmentation, and A/B testing.

Premium Plan – It includes email support, live chat, custom HTML editor, drag and drop features, and so on.

• 10$/month – 1000 subscribers and unlimited emails.
• 15$/month – 1001 – 2500 subscribers and unlimited emails.
• 30$/month – 2501 – 5000 subscribers and unlimited emails.
• 50$/month – 5001 – 10,000 subscribers and unlimited emails.

#3. GetResponse

Best for businesses looking for powerful as well as simplied marketing automation solution.

GetResponse is a business marketing automation platform that offers multiple solutions such as email marketing, automation builder, landing pages, webinars, social media ads, and so much more. It’s an email marketing service that allows companies to streamline their business communications and build relationships with prospects. 

Features:

• It offers an auto-responder feature. Users can set up their own auto-responder with basic or premium features. With the basic plan, users will receive five hundred outgoing emails per month. You will also be able to set up a custom address for each email that gets sent out so that you know who you are communicating with and what information you are providing to them. 
• Another great feature of GetResponse is the marketing automation platform. GetResponse provides marketers with the opportunity to automate many aspects of their marketing campaigns. With this feature, you can set up autoresponders to send direct emails to customers after they have purchased a product from your website or after a visitor lands on one of your pages. 
• It also features a landing page builder. This is an extremely useful feature that allows you to create high-end landing pages for your business and personal site. Once you have created your custom landing pages, GetResponse will automatically display relevant contextual advertising on these pages. 

Verdict: GetResponse is a complete online marketing software that helps you grow your audience, engage with customers as well as boost online sales. With more than 30 tools in this easy-to-use platform, you can transform your digital marketing and bring tangible results.

Pricing: It provides a 30-days free trial of every plan.

Basic – 15$/month

• Email marketing
• Website builder NEW
• Autoresponders
• Unlimited landing pages
• Sales funnels (1 funnel)
• Unlimited lead funnels
• Facebook & Google Ads

Plus – 49$/month

• Everything in BASIC and more:
• Marketing automation (5 workflows)
• Webinars (max 100 attendees)
• Contact scoring & tagging
• Sales funnels (5 funnels)
• Work together (3 users)
• Webinar funnels (5 funnels)

Professional – 99$/month

• Everything in PLUS and more:
• Unlimited marketing automation
• Web push notifications
• Paid webinars
• Webinars (max 300 attendees)
• Unlimited sales funnels
• Unlimited webinar funnels
• Work together (5 users)
• On-demand webinars

#4. AWeber

Best for beginners & small businesses.

AWeber is another excellent small business email marketing software. It has over 20 years of proven success, helping more than one million businesses around the globe reliably connect with its prospects and customers through robust-simple email marketing software. This tool delivers the ability to quickly build responsive landing pages, load and manage contacts, send amazing emails, send instant push notifications as well as analyze results without having to be a coder.

Features:

• AWeber offer email and content management solutions which assist businesses manage their leads, subscriptions, and email addresses better and help them save time and money.
• You can collect email addresses easily with its powerful landing page builder. It also provide unlimited landing page templates, drag and drop builder, pre-stocked image library, and so much more!
• It offer sign up form generator which will enable you to create opt-in forms that capture email addresses and help you grow your subscribers list. 

Verdict: AWeber will handle all of your SEO needs, giving you the right tools to keep your customers coming back. They will also help with your PPC and banner campaigns, helping you achieve success faster than you thought possible. 

Pricing:

Free – 0$/month

• Up to 500 email subscribers
• Landing pages
• Web push notifications
• Drag and drop builder
• Email templates
• Sign up forms
• Ecommerce
• and more!

Pro – Starting from 16.50$/month (increases as the number of subscribers rises)

• Everything included in Free
• 500+ subscribers
• Advanced email automation
• Remove AWeber branding
• Detailed insights and analytics
• Webpage and sales tracking
• Split testing
• and more!

#5. ActiveCampaign

Best for enterprise businesses, automation workflows, A/B testing, & CRM 

ActiveCampaign is another good MailChimp alternative on the market. Its category-defining customer experience automation platform has assisted over 130,000 businesses in more than 170 countries meaningfully engage with their customers. It provides businesses of all sizes access to 500+ pre-built automation that combine marketing automation, email marketing, and CRM for powerful segmentation and personalization across social, email, messaging, chat, and text. 

Features:

• ActiveCampaign offers Reporting feature which will helps you see which emails are performing and which ones are not. Then, you can use split testing to make your emails get more clicks.
• It has over 125+ email templates ready for you to use. All templates are B2B and B2C friendly, responsive as well as work with HTML.
• You can personalize emails based on contact information, buyer preferences, behavior, and many other attributes across the entire customer lifecycle for more effective outreach.

Verdict: Over 75% of its customers use its 850+ integrations, including Microsoft, Shopify, Square, Facebook, and Salesforce. ActiveCampaign also provides advanced and high-end features such as CRM systems and workflow management with pricing that is cheaper than MailChimp.

Pricing:

Lite – 9$/month

• Marketing Automation
• Email Marketing
• Drag & Drop Email Builder
• 125+ Email Templates
• Send Newsletters
• Segmentation
• Site and Event Tracking
• Campaign and Automation Reporting

Plus – 49$/month

• Landing Pages
• 50+ Landing Page Templates
• Facebook Custom Audiences
• Contact Scoring
• SMS Marketing
• Automations Map
• Conditional Content
• Advanced Performance Reporting
• Custom Branded Forms and Landing Pages

Professional – 129$/month

• Website Personalization
• Predictive Sending
• Predictive Content
• Marketing Attribution
• Split Automations
• Attribution Reporting
• Site Messages

#6. Convertkit

Best for bloggers, automation workflows, & eCommerce.

Convertkit is one of the top marketing automation tools that delivers a simple solution for email campaigns and makes easy forms and drip campaigns to send emails automatically to new subscribers. It is a cloud-based lead generation and email marketing automation platform aimed at professional bloggers, podcasters, YouTubers, and other content-driven business owners.

Features:

• It has extremely high delivery rate of 98% and a reputation with email providers which means your emails are more likely to end up in the inbox of your customers.
• You can set up automation rules to make automated workflows triggered by new subscriptions, completed courses, product purchases, or any other thing.
• It enables users to set up and manage custom drip email marketing sequences, with control over email content, order, and delivery schedule. 

Verdict: Using ConvertKit is easier as well as simpler than the other tools mentioned in this list. Also, managing campaigns and contact lists are flexible, and this will help businesses to target their audience quickly and easily.

Pricing:

Free – 0$/month

• Manage up to 1,000 subscribers
• Unlimited landing pages & forms
• Send email broadcasts
• Sell digital products & subscriptions
• Email support

Creator – 29$/month

• Manage up to 1,000 subscribers
• Unlimited landing pages & forms
• Send email broadcasts
• Sell digital products & subscriptions
• Email support

Creator Pro – 59$/month

• Manage 1,000 subscribers
• Unlimited landing pages & forms
• Send email broadcasts
• Sell digital products & subscriptions
• Email support
• Free migration from another tool
• Automated funnels & sequences
• Facebook custom audiences
• Subscriber scoring
• Advanced reporting

#7. Constant Contact

Best for mid-size businesse & eCommerce.

Constant Contact is a trusted email marketing platform in helping small businesses and non-profits organizations drive results with online marketing. It offers a robust suite of services such as web building, e-commerce, domain, logo making, and online marketing tools.

Features:

• It features Social Posting, Inbox, Scheduling, and Analytics. With this, you can see your social campaigns are performing, make updates, and easily respond to comments, mentions, and direct messages.
• It also offers Facebook and Instagram ads creation and management. Optimize your ads with metrics and insights as you go.
• You can upload contact lists from Excel, Outlook, Salesforce—or wherever you store your contacts.
• It offers an easy-to-use drag-drop feature to design custom, professional, and mobile-friendly templates.

Verdict: Constant Contact has been trusted by small businesses, agencies, franchises, corporate networks, and developers for over 20 years. It is the best MailChimp alternative for newbies.

Pricing:

Email – $20/month

• Email Marketing
• Upto 3 users
• Monthly Email Sends
• Sign-up Forms
• Apps & Integrations
• Shoppable Landing Pages
• Customizable Templates
• Industry-Specific Templates

Email Plus – $40/month

• eCommerce Segmentation
• Customizable Pop-up Forms
• Upto 10 users
• Online Donations
• New Customer Consultation
• Dynamic Content

#8. Mailjet

Best for sending personlized emails.

Mailjet is a cloud-based email delivery and analytics platform that enable users to send personalized emails to multiple recipients and across different devices. Its flexible platform can auto-scale to send up to 15M emails/hour (per user) with Email API, even during peak sending periods. This platform is based on low-level optimized code and a distributed cache strategy, which allows users to achieve the most rapid processing possible. 

Features:

• Mailjet offers an email API to create transactional emails into your web or mobile app. It will allow your app to send milestone emails, upgrade confirmations, invoice notices, and so much more.
• With drag-and-drop functionality and an intuitive interface, Mailjet can handle just about every aspect of managing your email campaigns. Whether you need to make a marketing email, address a customer inquiry or work on a presentation, it can handle it all.
• It offers a/b testing tool so you can test the impact of new subject lines, images, or that new welcome email sequence and get significant data back.

Verdict: Designing a perfect email can be a difficult and time-consuming task. With this tool, you can use Passport editor that helps you create your newsletters, marketing emails, and transactional emails in a responsive format. 

Pricing:

Free – 0$/month

• Unlimited Contacts
• 6000 emails per month
• APIs, SMTP relay, webhooks
• Advanced Email Editor
• Basic statistics

Essential – 15$/month

• All Free plan features, plus:
• 15,000 emails per month
• Online customer support
• No Mailjet logo
• Email address validations
• Segmentation
• 1 sub-account

Premium – 25$/month

• All Essential plan features, plus:
• Advanced statistics
• Marketing automation
• Dynamic content
• Multi-user access and role management
• Up to 10 sub-accounts
• Real-time collaboration on templates
• Locked and linked sections

#9. Omnisend

Best for e-commerce businesses.

Omnisend is a multi-channel marketing automation tool tailored for e-commerce businesses. With email marketing at its core, it enables users to create beautiful email campaigns and grow their subscriber list with a variety of sign-up forms and send converting newsletters created with the easy-to-use editor. 

Features:

• It also allows you to send Facebook Messenger and WhatsApp messages, SMS text messages, web push notifications, and so much more.
• Using Omnisend, you can personalize your message according to customer data, campaign engagement, and shopping behavior.
• It offers seamless integration with popular eCommerce platforms such as Shopify, Shopify Plus, BigCommerce, WordPress Woocommerce, and more.
• It offers a simple-to-use content editor for newsletters, regular campaigns, and automated emails that only need to be set up once.

Verdict: Omnisend allows businesses to reach out to their customers by adding several channels into the same automation workflow like email, SMS, push notifications, and many more. This makes it one of the best e-commerce marketing automation platforms.

Pricing:

Free – 0$/month

• 15,000 emails per month
• Email Campaigns
• Sign-up Forms
• Sales and Performance Reports
• Segmentation & Customer Analytics

Standard – 16$/month

• Everything is FREE, plus:
• Marketing Automation
• Pre-built Workflows
• SMS (International)
• A/B Testing
• 24/7 Email & Chat Support

Pro – 99$/month

• Everything in STANDARD, plus:
• Free SMS Credits
• Web Push Notifications
• Audience Sync for Facebook
• Audience Sync for Google
• Advanced Reporting
• Customer Success Manager 

Enterprise – Custom pricing

• Everything in PRO, plus:
• Email Account Migration
• Customer Success Manager
• Deliverability Support
• Custom IP Address

#10. Moosend

Best for freelancers as well as businesses of all sizes.

Moosend, a cloud-based email platform, offers marketing automation that allows you to manage multiple email campaigns, mailing lists, and newsletters. It offers email templates, automation tools, and real-time analytics. 

Features:

• Moosend offers a variety of customizable, responsive email newsletter templates. Users can customize each element to fit their brand. 
• It offers a drag-and-drop newsletter editor that helps users to create their own emails from scratch or customize existing templates and preview emails to view how they look on various devices.
• The Moosend API assists users in automating marketing activities, integration with third-party apps, and more.

Verdict: With Moosend, you can easily manage multiple email campaigns and mailing lists. You can design your own subscription forms in less time and beef up your email list building at the click of a button.

Pricing:

Free – 0$/month

•  No Credit Card Required
•  Unlimited Emails
•  Sign-up & Subscription Forms
•  Reporting & Analytics

Pro – 8$/month

•  Landing Pages
•  Transactional Emails
•  Phone Support
•  SMTP Server
•  5 Team Members

Conclusion the Best Mailchimp Competitors

The list of the best alternatives to MailChimp are Sendinblue, Mailerlite, GetResponse, AWeber, ActiveCampaign and Convertkit.

All these email marketing services have their own strengths which will suit different companies’ requirements. If you’re looking for a free alternative to Mailchimp then try out Sendinblue or Mailerlite. For those with small budgets who need more features than just emails then opt for GetResponse or AWeber, Activecampaign or ConvertKit instead.

• Sendinblue – for Forever-free plan, better automation and cheaper
• MailerLite – for better features at a lesser price
• GetResponse – for automation workflows
• AWeber – for beginners and small businesses.
• ActiveCampaign – for enterprise businesses, automation workflows, A/B testing, & CRM
• Convertkit – for bloggers, automation workflows, & eCommerce.
• Constant Contact – for mid-size businesse & eCommerce
• Mailjet – for sending personlized emails.
• Omnisend – for e-commerce businesses.
• Moosend – for freelancers & eCommerce

We hope that this post helped you find the best Mailchimp Competitors to expand your business.

Which Mailchimp Alternative Should You Choose? Tell us in the comments!